We don't manage destinations, we create distractions
Happy tourists is the first travel agency which invites people to get lost.
Happy tourists is an art project created in 2018, with the aim to raise awareness on how mass tourism impacts cities, as well as to invent new ways to be (or not to be) a tourist.
Our mission is to bring serendipity, chaos and disorder into tourism to trigger critical thinking and power shifts into the tourism industry.
We design creative impulses to set tourists in motion without giving them destination.
We distract them from attractions to escape the crowd and explore the in between spaces. We invite them to trust their instinct and discover a new world at their doorstep, the beauty in the common, the surprise in the everyday, the global in the local.
Our experiences emphasize playfulness and drifting to encourage domestic and international tourists to become actors of their own discovery, unleash the pioneers inside themselves.
We create Happynings to connect with other Happy tourists and share experiences together.Our Happynings are customised to have fun as much as question our relationship to our environment.
Happy Tourists is curated by a multidisciplinary team of artists, architects, sociologists, city-lovers, who want to change the way tourism shapes cities.
Happy tourists is as much an art project as a reflexion about the impact of mass tourism on cities. Happy tourists started in Berlin but aims at growing a community in all the big cities impacted by mass tourism.
Happy tourists take you on journeys which are
Soazic is a nomadic visual artist, SurReal Estate Agent, urban mythologist. She explored the planet from -60 m to 6300, travelled 40 000 km in Africa in public transport, lived 6 years in India, 3 in Germany, the rest in France. Her work always questions the relationship between human beings and their environment. She is the founder and CEO of Happy Owners, an artistic Surreal estate agency which dreams new futures for cities. She is inspired by Nature, palimpsestes landscapes, her son and stories of exploration.
Meet the guide
Get Lost is a card game designed to replace any travel guide regardless of the destination, in cities as well as in rural areas.
Get Lost suggests directions, activities, and souvenirs in a very abstract, poetic, and surrealistic way, that leaves room for imagination and interpretation.
Participants are invited to curate their own itinerary before setting themselves in motion in the landscape, where they become screenwriters and performers of their own discovery.
Our situations result in journeys which are personal, unplanned, rewarding, authentic, not guaranteed but allow tourists to discover the beauty in the common and the surprise in the everyday.
Get Lost is aimed at tourists as well as locals wishing to take a fresh look at their environment. With family, friends or with strangers, in the private or professional sphere, Get lost connects individual sensibilities to build a trip as a collective piece of art.
For cities concerned with managing mass tourism, Get Lost represents an original tool to facilitate dialogue between politicians, tourists and locals.
To companies and organisations, Get Lost proposes creative experiences conducive to strengthening group dynamics in a fun and rewarding way.
To schools of art and architecture, Get Lost offers a fertile ground for new forms to emerge, and for eliciting critical discourse on the place and our interaction with our environment.
Happynings are gatherings of happy tourists in an urban or rural context, designed to experience the environment in a different way.
We give you tools to look differently, directions to feel the places, missions to trust your instinct, souvenirs to hunt.
Happynings are for domestic and international tourists to connect, be surprised and have fun.
Examples of Happynings
Trip to Nowhere
Hide and seek in the fog
Dive in the sky